How To Use Social Media! Is it About Advertising?
Posted: May 13, 2010 Filed under: MLM Help 10 Comments »Share This Post
I’ve been BLASTING my product, business, or system all over social networks! Why isn’t this working?
Watch this short video to learn why you are not succeeding with advertising your business on Social Networks like Facebook and Twitter.
Make Sure To Read Below! Very Important!
Key Points From This Video Are:
- Social Media is not an advertising platform.
- Social Media is about “Conversation”
- The One who asks the questions leads the conversation
Social Media is not an advertising platform
I’ve been caught in this trap for most of my career in Network Marketing and it really hasn’t helped me get to far in my efforts to reach my market effectively.
Like I stated in this short video as I took a little stroll around the block, Social Media is not an advertising platform. It’s new age marketing! People have learned to tune out ads because they’re bombarded with them on a daily basis. If you are going to advertise your product, business, or system, you may as well rent a billboard in your town and post some flyers, because it will work just as well.
Social Media is about “Conversation”
That’s right! You got it! Social Media is not about advertising, it’s about “conversing“. It’s about Networking with people and potential clients or consumers.
The same way you would meet people and discuss your product or service offline, is the exact same way you would do it online. The only difference is that you’ve now brought the conversation online.
That’s It!
The One who asks the questions leads the conversation
This is yet another trap I had been caught in. I thought I had to talk the world into buying from me and partnering up with me. But what I’ve learned recently by application of this very skill is that “The one who asks the questions leads the conversation” and often times if you ask the right questions, you can lead your prospective client or consumer right to the sale.
The key when asking questions is to know exactly what you want from the conversation.
Now you’re asking yourself “What DO I want from the conversation”
right?
I bet the first thing you thought of was “The Sale“!
That is actually not what you will want to focus on. You will want to lead the prospect to either verbally say or think “I like this person and I think I can trust them“.
Why would someone ever decide to buy from you if they don’t like or trust you? So your main goal in conversing with a prospect is to establish know, like, and trust.
How do YOU do this?
Simple! Always lead the conversation back to them until you feel you’ve got your answer. Your answer of course is when your prospect says or thinks “I like this person and I think I can trust them“. Focus on “Their” needs and desires!
If you feel that someone has your best interest in mind, are you not going to like and trust them? Of course you will!
I truly hope this was useful to you!
Make sure to leave a comment below with your thoughts and maybe even some questions if you would like answers 
Google Talk: LucDespres 
Skype: Luc5253 
MSN: LucDespres@hotmail.com
Going back to posture , thats an old school goodie that never gets old. I believe and always will believe that the best marketers combined old school and new school, for best results.
Nicely done Luc,
*Jonathan Sweeting*
Hey Luc thanks alot for the valuable information! It is important to remember that blasting advertisements on Social media websites is usually a waste of time.
Wishing you the best in success!
Shawn
Very thoughtful insight on the infusion of social media in our businesses.
Thanks Lisa
You’re becoming a regular contributor to my blog. I’m thankful to have you as part of our community.
Have you subscribe? I will be updating my blog regularly and I wouldn’t want you to miss out
You’re Awesome! I look forward to chatting some more.
Your so right Luc its about conversation in social media not advertising. Without conversation you wouldnt be able to build a relationship.
Well given and the video well icing on the cake!
Maria Eves
MLMTrainingBase
Thanks again Maria
Glad to see you’re becoming a regular contributor on my blog.
It’s a pleasure to have you as part of our community.
Excellent advice Luc. The quality of the questions asked determines how well you connect with someone. The “sell” vibe rings strong with most. Build trust and the sale will naturally fall into place when the person trusts you enough to buy from you.
You’ve got it!
Great to have you here Ryan and thank you for contributing
I will be updated my blog quite regularly so be sure to subscribe. I’d also love to connect on other social networks. Make sure to connect!
Hi Luc,
you’re making a couple of good points here, especially when you’re saying that social media is not an advertising platform but a conversation platform. Keep up your great work.
Take care
Oliver
Hey Oliver!
I’m grateful to have you here and honored to be able to contribute to your success
Have an awesome Day!