What Does it Mean To “Establish Your Brand”?
Posted: May 13, 2010 Filed under: MLM Help 13 Comments »Share This Post
Social Media is driving me CRAZY!!!
Is this the way you’re feeling right now? I meet with a lot of Network Marketers and Business Owners who have a little problem with Social Media and it’s always the same one “They have no clue as to what it really is!“
What does it mean to “Establish Your Brand“?
In order to answer this question, I think it’s important to understand what a brand “is“.
Answer: Your Brand is the “Experience“!
What does this mean?
When people interact with your “Brand” the question to ask is what do they See, Feel, Touch, Taste, and Smell?
This is your brand.
Now what You want to do is control and portray exactly what they will experience with these five senses. What will be there experience?
Ask yourself ! What “Should” my brand:
- look like
- feel like
- taste like And…
- smell like
Once you figure out the answers to these questions, then it’s your job to share the experience with your clients or consumers according to those answers.
Your clients or consumers should be able to experience your brand mentally before ever experiencing it physically.
So get good at portraying your brand effectively and strategically. Tell them what it will feel like, look like, smell like, and taste like! What exactly do the results of your brand look like?
Establishing your brand is very important and even crucial to your business. If you don’t take control of what your consumer’s perception is of your brand, they will develop their own perception and you don’t want that to happen.
Hopefully this post has been helpful to you. Please leave a comment below to share your thoughts and ask questions if you didn’t quite “Get it“!
Google Talk: LucDespres 
Skype: Luc5253 
MSN: LucDespres@hotmail.com
Luc,
I like your detail in the matter really had me thinking. You are absolutely dead on ultimately it is about posture. Good material.
Steve Shoemaker
Hey Steve!
I’m looking forward to your continued participation.
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Make it a Fantastic Day!
Top class post Luc and I hope it gets many people thinking and taking action on this.
Defining one’s brand is not an easy process for most people to get sorted. In my opinion a brand is something that develops over time as people begin to understand themselves better and you only do that when you take action.
I would suggest people work on themselves a lot (personal development) to try and better understand who they are and why they are in business which will help them with this process.
Also not to spend a lot of money on what they think is their brand (websites, designers etc) in the beginning because I can almost guarantee it will need changing.
~Marcus
Great job with this article!
Thanks again Lisa!
This is such a great topic Luc. Knowing exactly who YOU are. Branding can be confusing to beginners without the right information.
Nice post Luc.
Maria Eves
MLMTrainingBase
Thanks Maria!
Knowing who you are, or who you “want” to be is very important when starting out in Social Media and Network Marketing.
I truly believe that one should determine their brand and what it looks like etc… before beginning to construct their online presence.
Thank you for contributing to this post and becoming part of our community
I look forward to sharing more valuable content with you, so make sure to subscribe if you haven’t done so already.
Make it a Fantastic day Maria
This line is pure gold..
“Your clients or consumers should be able to experience your brand mentally before ever experiencing it physically.”
Totally agree with you. Defining who you want to be in your industry is an important step in establishing your brand. Great article Luc..
Keep ‘em coming..
Have a great one,
Hector
Hey Hector
First off, Thank you so much for becoming part of our community and contributing to my blog. I know you will bring value to my readers.
One important thing to remember is that people are “afraid” of the unknown, so the clearer you can describe what you offer, the more likely they will be able to define whether or not they want to use, purchase, or take part in what you are offering.
This is what I meant when I said “Your clients or consumers should be able to experience your brand mentally before ever experiencing it physically.”
I’m glad you enjoyed this post and hope it will benefit you as you apply it
Way to break down the questions of what is branding! Simple questions that anyone can ask themselves!
Great to hear you enjoyed it Cara
I truly hope you are able to take this information and benefit from it!
Make sure to connect with me on the various networks of which we are both part of. I’d be pleased to connect and share thoughts and ideas with you.
Have a Fantastic day Cara!
Luc,
I love this.. How can you expect people to recognize who you are exactly if you don’t know who you are exactly??
Jordan Schultz
~Social-Media Specialist~
Hey Jordan!
Always glad to have you contributing to my blog
“How can you expect people to recognize who you are exactly if you don’t know who you are exactly”. That’s basically this entire post summed up into one sentence.
Glad you enjoyed it! Enjoy this Fantastic Day Jordan